Digital museum card for your institution?

A museum annual pass is a popular card in the Netherlands that allows visitors and volunteers unlimited access to many museums throughout the country. It provides access not only to major museums such as the Rijksmuseum and the Van Gogh Museum, but also to smaller and lesser-known museums in various regions of the country. A museum annual pass is often available to both individual visitors and families and can be purchased online or picked up at one of the participating museums. With a museum annual pass, visitors can enjoy beautiful art and interesting exhibitions throughout the year without having to worry about admission fees.

Digital museum year card for your cultural institution?

Digitizing a museum annual pass offers numerous benefits for both visitors and cultural institutions. By digitizing the card, visitors can easily gain access to a wide range of museums and other attractions, while institutions can more easily keep track of who is visiting their venues. On this page, we will discuss the benefits of digitizing a museum annual pass.

First, a digital museum annual pass makes it easier for visitors to access cultural institutions. By simply having the museum card on their smartphone, visitors can access museums and other attractions without paper tickets or physical cards. This saves time and avoids hassles with lost or damaged museum cards.

In addition, the digitization of the museum year card allows institutions to better track visitor behavior. By digitizing the card and implementing visitor registration, institutions can collect data on visitor numbers, visitor patterns and other useful information. This data can be used to improve exhibitions and activities and provide a better visitor experience.

Proactively inform about activities and special exhibitions

A digital museum annual pass also provides an opportunity to inform visitors about special exhibitions and events. Cultural institutions can send push notifications to visitors’ smartphones to inform them of new exhibitions or special events they should not miss. This can also help attract more visitors to a venue.

Curious about digital opportunities?

Finally, digitizing the museum year card offers a more sustainable solution than using paper cards. By making cards digital, institutions can save paper and plastic and contribute to a greener future.Below is an overview of the provinces that work with a museum year card: Groningen, Friesland, Drenthe, Overijssel, Flevoland, Gelderland, Utrecht, Noord-Holland, Zuid-Holland, Zeeland and Noord-Brabant.

In short, digitizing a museum annual pass offers numerous advantages for both visitors and cultural institutions. It makes it easier to gain access to museums, allows for better tracking of visitor behavior and information about special events, and is a more sustainable solution than using paper cards.